![]() Aha! Publishing Fast to Get the "Behind the Scenes" Work Out Front I wish these examples were still online, but read to the end of the post for some thoughts on how to build for the long-term. Here are three strengths of CMS-based sites that I first leveraged 15 years ago. The web presented an opportunity to spread the excitement of this work beyond the walls of the theater to attract new audiences far better than an advertisement on the side of a city bus could. No, they made raw and exciting new works of art! And most of the people they could get to walk through the door were immediately hooked. They didn't see themselves as churning out productions of staid classics. Many of the theatre companies I worked with saw immense opportunity online. ![]() What would the internet's growing hold on attention mean for a theatre company? Could we convince people to turn off their brand new iPhones for an evening to watch a newly written, unproven play? ![]() It was a tough time sandwiched between the recession of the 2000s when every performing arts organization struggled for attention and relevancy. In my early 20s I worked in the non-profit theatre scene in Chicago. The strengths of WordPress and Drupal that first hooked me 15 years ago can still have transformative effects on any mission-driven organization.
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